Off-market property alerts

As a buyer, I want to have access to properties (that match what I'm looking for) before other buyers. 

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The Challenge

Off-market means many things in the property market (not for sale, off the market, sold by private treaty, awaiting listing, etc.) 

For Domain users, 'off-market properties' is a new feature that notifies them about properties matching their search criteria, before they're listed. 

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I wrote most of the UX copy for the off-market property flows, including onboarding, alert emails, FAQs and notifications. 

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Off-market was initially named Early Access, but user research showed that users didn't understand or resonate with the name. We also tested off-market properties and pre-market properties, with off-market edging out the other as the most preferred name for the feature. 

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Further testing helped refine the flow to include FAQs, tooltips, the inclusion of property details from earlier sales and also informed the language we used.